New Latitude Movers
Moving and storage service in Birmingham, Alabama
Google rating
4.9
Ratings counted
1,194
Are 1 or 2 star
0.9%Unusually few
The rating breakdown
11 of the 1,194 ratings in Google’s published star breakdown for New Latitude Movers are one or two star.
Against other listings in Birmingham
1.2 percentage points lower than the middle of the 19 listings in Birmingham we can publish a rate for.
Google’s published star breakdown
| Rating | Distribution | Count | Share |
|---|---|---|---|
| 5 star | 1,167 | 97.7% | |
| 4 star | 12 | 1.0% | |
| 3 star | 4 | 0.3% | |
| 2 star | 1 | <0.1% | |
| 1 star | 10 | 0.8% |
Counts as published by Google in its star breakdown, not the reviews we have read. Google also publishes a review count, which does not always match this total. Each row is rounded on its own, so the shares need not add to exactly 100%.
- 0–5%
- 7,048
- 5–10%
- 1,993
- 10–20%
- 1,265
- 20%+
- 454
The marker is New Latitude Movers at 0.9%. The typical mover among the 10,760 we can publish a rate for sits at 3.0%.
Every company with at least 20 ratings in Google’s published star breakdown. Rates come from those breakdowns, not from the reviews we have read.
What the complaints say
Moving goes wrong in a small number of specific ways. These are the ones reviewers describe in the low-star reviews we have read for New Latitude Movers, counted by matching the words they used.
- Damage to belongings2 · 20%
- Crew conduct2 · 20%
- Stopped responding1 · 10%
Counted across the 10 one and two star reviews we have read for New Latitude Movers. A review can describe more than one problem, so these do not add to 100%. Each share is rounded on its own.
In their own words
I can't begin to describe how horrible my experience was with this company New Latitude. The reason I hired movers in the first place was to handle moving my 2-bedroom apartment into a new apartment with convenience and ease during a global pandemic. I hired New Latitude because their reviews were really great and they also boast about taking special safety precautions due to Coronavirus on their webpage.
Stephanie, I want to sincerely apologize for the experience you had with our company. While it doesn't resolve the issue you experienced on your move, I will immediately address this behavior with our movers as they did not exemplify the precautions we are taking seriously.
I don't even leave reviews but there's a first time for everything. I couldn't even get an accurate quote from these people. The first quote was 30k. I thought it was a typo... then she doubled down on it. I then sent a DETAILED inventory of what I needed moved (2 bedroom move with the only furniture being a sofa and a loveseat, by the way) and she came back saying something else ridiculous. I asked for more clarity and she just stopped responding.
This is like leaving a bad review for an expensive bottle of wine without ever tasting it. Your estimate reflected a long-distance move with several large storage units. It was a large job, even with updated inventory. Our pricing isn't personal, it just reflects the move.
The delivery was after the time but, the two delivery men broke my closet door. I didn’t receive an apology for the door or any assistance to even try to assess the damage. After reading reviews from other customers, I thought the delivery men was to set up the bed. It would be nice for it to the stated whether or not set up is part of the delivery.
Hi Dawn, I don’t see your name in our system. Did we perform a move for you and would it be under a different name? We aren't a delivery company. If you are referring to Down Stream Logistics, please remove your review and leave one on their page.
I generally do not post a bad review, but today marks twice in less than 3 months that New Latitude has failed on deliveries. In both instances, they were contracted to deliver by a national furnishing company and had to be tracked down to schedule. Warning: if you miss the call for a delivery one week out, you're SOL - they do not check their phone messages. Ever. Expect 3 weeks after it arrives at their warehouse.
In case anyone is checking out this old review, this referred to our delivery department which is no longer a part of New Latitude Moving. We have simplified operations and are solely a moving company.
Extremely poor service. We moved from Birmingham to Charlotte. Had 3 packers and loaders for 8h to pack a 2 bedroom apartment into a Pod. First issue is they took 8h and couldn’t fit all of our stuff in the Pod. We unpacked in Charlotte to find that our white couch was wrapped in just Saran Wrap with the edges exposed and stained. Our wardrobe boxes had our clothes just tossed in with shoes all deformed. Our mattress was just thrown in the Pod without a mattress cover. Extremely disappointed.
Scheduled “walk through” for a Monday, and shared desired move date. We scheduled our day around this appointment. Less than 30 minutes prior to appointment, Cole calls to say that our desired move date is not available. But he hadn’t even left his office yet. He seemed to have no intention of making the appointment, but allowed us to waste our time waiting anyway. Being booked and unable to serve us is understandable; wasting our time isn’t. Thanks for making our decision clear.
Hi Zach, I'm sorry about the experience you had. I looked into this and it looks like on Friday, we did still have availability for your move date, but over the weekend the date must have booked up.
Unsafe driver on I-65 South tonight in Alabama. With his truck he felt the need to control traffic tonight by riding in 2 lanes of the road in an upcoming construction zone. Obviously this idiot missed the chapters on the concept of safe merging and overall courtesy on the road. Shameful some people are so rude, unsafe, and petty like this driver was.
Awful experience. Broke an antique stain glass window. Told me they would have it repaired. Then nothing. Broke my daughters box spring, we had to buy a new one. Dented front of my refrigerator. Left moving blanket under bed around table leaves and it was infested with bugs. Called twice and have been ignored. Never. Never. Again.
Amy, after further review. We have no record of you as a previous customer in our system. If we are in error, please call us at [phone removed] to resolve this matter. Thank you and have a wonderful day!
What satisfied customers point to
The same method, applied to the four and five star reviews. Most movers are praised for the same handful of things, so what is missing here is often as telling as what is present.
- Professional and courteous204 · 50%
- Worked hard and fast171 · 42%
- Turned up when they said72 · 18%
- Careful with belongings57 · 14%
- Kept in touch17 · 4%
- Price matched the quote3 · <1%
Counted across the 406 four and five star reviews we have read for New Latitude Movers. A review can mention more than one thing.
In their own words
I really could not be more pleased with my New Latitude moving experience. I made a long distance move and the coordinators and movers made every effort to make my moving experience as smooth as possible. The virtual walk through was quick and easy. My communication with the team was prompt and professional. And the service I would consider to be all around exceptional. All that said, the best part about New Latitude are the people who do the work- the movers. The group of guys who helped me move were incredible.
We're so glad you had a great experience with our team, Max! Our goal is to make your move as smooth and easy as possible. Thank you for choosing us to help you with your long distance move!
They were amazing! Professional, pleasent and so careful with my mothers move. It couldn't have gone smoother. Acually finished in a shorter time & it came in under the estimate!
Susan, we're so glad you had an amazing experience with our team! Thank you for choosing us to help you with your local move!
This is my second time using New Latitude and they have been great both times. The first time, I moved from Hoover to Huntsville. This second time I returned from Huntsville to Hoover. Both times they arrived on time (this recent time they came about an hour earlier) and called/texted prior to arrival. Everything was loaded within the hour, and my items were handled with care.
Thank you for the kind words, Jasmine! It's so great to hear you've had wonderful experiences with us. It's always our goal to provide you with the best service possible. We appreciate you taking the time to leave such a positive review, and for continuing to choose us for all your moving needs!
I can’t say enough great things about this moving crew — Te, Angel, Hugo, and Joseph were absolutely incredible. Over two full days of moving with lots of changing variables and locations. They rolled with every single curveball without hesitation and made the entire process feel natural and effortless. Their calm, positive attitudes honestly kept all of us going when things got stressful or overwhelming.
Thank you for leaving us this kind review, Jane! We're so glad our team was able to help you with a smooth and professional moving experience. It's always our goal to make sure your move is as stress-free as possible! We appreciate you taking the time to share your positive experience.
What Google’s own summary highlights
Google surfaces topics it finds across a business’s reviews. They skew positive across every mover we hold, so treat them as a summary of what this company is praised for rather than a balanced picture.
- courteous staff85
- professional movers66
- smooth move23
- fast movers17
- quick work13
- booking process7
- punctual crew6
- long distance move6
- quick quote4
- interstate move3
What the company says about itself
Taken from New Latitude Movers’s own website. These are statements the business makes, not things we have verified — we have no way to check them, and neither claim nor absence should be read as a finding.
- Mentions the Better Business Bureausays on their website
Show the text this came from
“…than 2 minutes Quick Estimate BBB A+ Rating New Latitude is accredited with the Bet”Raw text captured from the page, including any surrounding navigation.
Where else this company appears
Pages elsewhere that name this business. Matched on name and location, so a listing here is a lead worth checking rather than a confirmed identity.
- yelp.comreviews
- bbb.orgreviews
- yellowpages.comdirectory